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O&M: Where the war is won or lost

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Analysys Mason predicts that broadband connections will reach seven billion in 2015 (one for every person on the planet); telcos can thank the likes of Apple and Amazon for this mess. What's worse, video addiction is no longer the province of out-of-work uncles and other couch potatoes as OTT providers such as Netflix and YouTube have made screen watching the default state of an entire generation and this shows no signs of slowing down. The old 20/80 ratio for mobile data consumption has become 10/90, with the iPad accounting for a large chunk of that top 10, and the tablet game is just getting started.

So, what's a carrier to do? Customers have to be kept happy, but this is no easy task. Operators rank just above the oil companies in the public eye. A ubiquitous broadband network, characterized by services that are comprehensive, ever-growing and hip, accessible through any screen, is needed.

Such a broadband network requires full-service bearing capability based on IP, which is even more difficult to do than it is to say. With the service diversity now requisite, and IP's inherent dynamism, O&M has become daunting in terms of complexity, cost, TTM, fault location, and troubleshooting. OPEX now consumes up to 60% of a carrier's revenue, and this will probably get worse before it gets better. Fortunately, a lot of these costs are amendable. Efficiencies can be tightened up at every step of the O&M process, but this will require a radical rethinking on the part of carriers – a shift in focus from KPI to QoE.

IP routing is dynamic, which introduces a much greater degree of network opacity. KPIs no longer necessarily reflect QoE. Operators may not know that there is a problem until complaints come in, and even then, the fault itself may remain elusive. Thus, the problem cannot be allowed to happen in the first place; O&M must become proactive.

A misunderstood IP network is an unruly bull, but what operators need is a cash cow; that's where Huawei comes in. Huawei has a wealth of experience with every terrain, timeframe, and technology on Earth, which gives our network consultation and management services the weight of truth. We offer a range of products & solutions for the entire network lifecycle, from the chalkboard to the dashboard. OPEX and TTM decrease, as Huawei assumes the burdens of O&M, freeing up operators to focus on service differentiation and ARPU.

With Huawei, network O&M need no longer be a defensive war. Operators can control the ground on which the battles are fought, enabling their goals to shift from the present to the future.

Zha Jun
President of Huawei
Network Product Line

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