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Terminal: customization

It is through customization that Huawei builds on the ability to offer terminals. Last year, we reached USD$4 billion in terminals, a considerable market size. But very few people know Huawei makes phones. That is because our business model is to make available terminals, data devices that the operators want, without caring so much about our brand in this field.

Our goal is to make our customers successful, and we do that by providing capabilities, technologies and high-performance phones that allow them to be successful in their business by differentiating. From industrial design to user-interface customization, we have unique advantages to help the operators create differentiated capabilities. Moreover, we have a solid record of fast delivery, with references across the world. We do all this while keeping our return rate among the lowest in the industry. We are not only able to respond quickly to the market, but we can do it in a way that provides quality and capabilities for our customers.

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