Successful Mobile Broadband

In 2008, 45 new commercial WCDMA networks, 42 new HSDPA networks, and 34 new HSUPA networks were launched. Up to 90% of the existing WCDMA networks have been upgraded to HSDPA. It is predicated that by 2013, the number of the world's fixed broadband subscribers will reach 600 million, while the number of mobile broadband subscribers will triple to 2 billion. With worldwide commercial use of 3G technologies, especially HSPA, the world is poised to exploit the full value of mobile broadband (MBB). Not unlike the gold rushes of the past, the rapid growth of mobile broadband subscribers and development of supporting technologies has precipitated an extraordinary surge in industry growth. The wealth potential is clear but having the means to locate, identify, extract, and refine this rich source of income is something else.


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"Two Clouds" Resolves the Mobile Broadband Dilemma

As the global 3G markets develop, mobile data services will account for an ever larger percentage of applications. Among all mobile data services, wireless network access is distinguished by the highest mobility requirements. Congruently, compared with fixed, mobile broadband networks face greater challenges regarding the introduction of content, applications, terminals, and tariffs.





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Improving the Mobile Broadband User Experience

As ever, success depends on consumer reaction. If coverage is less than expected, if service is interrupted, or if speed is slow, end user disenchantment can lose subscribers faster than costly advertising attracts.  

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Transport Mode Evolution

Mobile TV, mobile video, mobile advertising, mobile search … in the early days of cellular telephony none of these functions occurred to the few who could afford a mobile phone. Based on years of relatively small advances with hardwired phone units, and weighed down with bulky mobile handsets and batteries, it was hard to imagine cell phone would so quickly evolve into the smart, lightweight phones of today. 


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EMOBILE: A Vanguard in Japan's Broadband World

Since NTT DoCoMo, a Japanese mobile operator, announced the commercialization of the world's first WCDMA network as early as October 2001, Japan has become one of the world's most developed markets in the area of mobile data service. Japan generates a monthly mobile ARPU of US$54 representing the world's highest level. Due to high call fees, local culture and laws, mobile phones are not widely used in Japan. For instance, mobile calls are not allowed in restaurants or on public transport. As a result, subscribers have an average talk time of 154 minutes per month. Notably, mobile data services contribute to a large percentage of the mobile APRU and revenue.


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Telefónica O2：The Vital Essence of True Mobility

O2 (Germany) GmbH & Co. OHG, a subsidiary of Telefónica O2 Europe plc and part of the Spanish telecommunication group Telefónica S.A., offers its German customers mobile telecom products as well as innovative mobile data services based on the GPRS and UMTS/HSPA technologies. Telefónica O2 Europe plc has more than 42 million mobile and fixed network customers in the UK, Ireland, the Czech Republic, Slovakia, and Germany. With almost 15 million subscribers, O2 Germany enjoys a 14.8% market share and enjoys the highest ARPU in Germany.


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LTE

LTE (Long Term Evolution) is the fourth generation of radio technologies designed to increase the capacity and speed of mobile telephone networks. Where the current generation of mobile telecommunication networks are collectively known as 3G, LTE has been given the moniker of 4G. All major mobile carriers in the United States and several worldwide carriers have announced plans to convert their networks to LTE beginning in 2009.

HSPA/HSPA＋

HSPA (High-Speed Packet Access) is a technology specified in 3GPP Release 5 that can provide mobile and wireless broadband services with unsurpassed performance and economies of scale to the vast majority of the market. HSPA+, specified in 3GPP Release 7 and Release 8, is an enhancement of HSPA. HSPA+ provides vastly improved peak rate speeds for bandwidth-intensive applications, along with improved network performance, shorter transmission time and constant evolution.

Femtocell

Femtocells are low-power wireless access points that operate in licensed spectrum to connect standard mobile devices to a mobile operator’s network using residential DSL or cable broadband connections.
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